Agency-types always dream of using their marketing skills on their own product, so that's exactly what we did with the Ritte Van Vlaanderen Bicycles.
Cycling is becoming more and more popular. And even in depressed economic times, the market for $5,000+ bikes is growing. Gray Market took advantage of two voids in the marketplace: the first was utilize new manufacturing methods to produce professional-level bicycles at a lower cost. The second was to market those bikes using non-traditional methods.
